The traditional 12 days of Christmas started yesterday crypto-style with Coinbase using the song to promote its worldwide services, focusing Day 2 on Venezuelan families in need.

In tune with the season of goodwill, the global exchange giant based in San Francisco, California, has promised to make an announcement that will profit someone each day leading up the big day itself.

Day 1 saw Coinbase announcing that users could buy gift cards so that family and friends could get some Uber, Adidas and Nike surprises through its U-gift program. For those hoping that materialism of this kind was a little too “Christmas Carol” for a multi-national, they have pushed the boat out a bit more on the second day with a gift which feels more befitting a company with such huge profits.

Venezuela continues to somehow avoid major news networks despite a humanitarian crisis there which is gradually becoming more intense by the day.

With a virtually non-existent virtual currency, the Petro, doing absolutely nothing to lift the economy, and inflation rising at alarming rates, eclipsing Germany in the Second World War, nationals are fleeing to neighboring South American countries for refuge. Venezuela is not in good shape, despite Bitcoin donations pouring in to alleviate pressure on some families. The local currency the Bolivar is now almost worthless.

Coinbase is donating USD 10,000 in ZCash (ZEC) to GiveCrypto.org, a nonprofit organization that distributes cryptocurrency to people living in poverty. The idea is that courtesy of Coinbase, GiveCrypto.org will donate USD 1 a day to the wallets of over 100 families living in the Venezuelan border town of Santa Elana de Uairen, located in Bolívar state near the border with Brazil and Guyana.

Recipients can spend their donated crypto on basic supplies and food over a period of three months in Santa Elana de Uairen. The USD 1 worth of crypto a day will allow families to buy 1-2 kilos of protein or 2 kilos of starches and vegetables every day.

 

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