One of the world’s most innovative e-commerce companies, Amazon.com, is venturing further into the realm of blockchain after announcing a new startup partnership called Kaleido.
Amazon Web Services (AWS) is the cloud computing subsidiary of the online retailer; for a subscription fee it provides individuals, companies, and governments with a cloud computing platform. The service offers a myriad of solutions and is making blockchain part of the service.
Recently, Bitcoin News reported that Amazon had begun taking on blockchain proposals from partners on AWS. In April, it had also launched ‘out-of-the-box’ blockchain templates for Ethereum and Hyperledger Fabric via the platform.
Boosting enterprises into blockchain
The announcement was made at the 4th annual blockchain technology summit in New York called Consensus 2018. Now, in a new collaboration with leading blockchain incubator company Consensys, the startup called Kaleido will provide a new Blockchain Business Cloud, which is designed to speed up and simplify the blockchain integration and operation process for any enterprise.
In a press release, Kaleido founder Steve Cerveny said:
“If blockchain doesn’t become dramatically easier to use, then companies will have to walk back their investments and our society will be far too slow in realizing blockchain’s significant promise. We designed the Kaleido platform from scratch with new user experiences and tools to radically simplify the entire enterprise journey.”
He added, “They can focus on their scenario and they don’t have to become PhDs is cryptography, we give them a simple platform to build their company on blockchain.”
The company is aiming to provide AWS customers with an “easy button” to access the underlying technology that supports Bitcoin; it is also the first blockchain based Software-as-a-Service (SaaS) solution on the AWS marketplace.
Ethereum co-founder and founder of Consensys, Joseph Lubin said, “We are now entering a new era of simple and inclusive access to blockchain technology that cuts through the hype to advance stronger, more collaborative, business relationships previously out of reach.”
Implications for future enterprises
Simplifying the onboarding process for enterprises seeking to participate in the blockchain boom is a crucial step at this stage; while the value of Bitcoin has garnered institutional and investment attention, the technology that underpins it is also getting more industrial attention than ever, going beyond the financial fascination of digital currencies.
The value of this partnership and blockchain development is far-reaching; Consensys is a founding member of the Enterprise Ethereum Alliance (EEA), a group of over 500 organizations dedicated to meeting the specific needs of companies with Ethereum. With Amazon and AWS backing the effort, Kaleido could completely shift the landscape for businesses involved in blockchain.
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