The US-based not-for-profit news agency the Associated Press (AP) announced on Tuesday that it would join blockchain-based journalism startup Civil in a content licensing partnership.
The collaboration will allow Civil to access all of AP’s national and international content for use in Civil’s related newsrooms, receiving a direct license for use by AP. In exchange, AP will receive CVL tokens which will be reportedly be used to promote objectivity and accuracy in its work through supporting Civil’s internal economy.
Civil’s technology allows traditional journalism models to be improved by providing authorship and ownership rights, smart contract licensing terms and incentives for ethical behavior. The AP stated that it does not have any interest in changing the ethical standards promoted by Civil but rather, they plan to change how they are enforced by colleagues in journalism.
AP cites a particular interest in how blockchain can be used to improve journalism models as the primary reason for the partnership, alongside this improving ethics and transparency standards. The news organization will pursue additional blockchain uses in tracking content movement and mentions, consumption trends and securing intellectual property.
Jim Kennedy, AP’s senior vice president for Strategy and Enterprise Development, commended his publication’s commitment to effectively progressing journalism into the digital age. Kennedy wrote in the official announcement, ”We’re eager to help cultivate the space and demonstrate our value to a new set of digital publishers.”
According to AP, Civil is just the first significant media partnership to be announced in its pursuit of a ”new economy for journalism” where quality is the primary incentive, with organizations including the International Center for Journalists (ICFJ), the European Journalism Centre and the Reynolds Journalism Institute at the Missouri School of Journalism soon joining them.
Bitcoin News covered the establishment of Civil in June this year as the result of veteran journalists in Colorado turning to blockchain to move away from corporate pressure and reliance on advertising, creating a reader-supported journalism model.
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