As the Australian food industry passes through a rough period in 2018, blockchain endorsements in the French supply chain industry might offer some routes to recovery.
Perhaps the most significant impact of DLT has been on supply chain networks as companies discover a new tool for offering customer satisfaction through a transparent and accountable transfer of goods across borders.
Both the US and Europe have locked into this in a big way with retail giants Walmart and French supermarket chain Carrefour both finding initial positivism in blockchain and its functionality. In the US, even the sacred turkey now travels to the Thanksgiving table via blockchain.
On the other side of the world, Australia is beginning to look at how its supply chains can be protected with the added security that DLT is providing elsewhere. The food industry there did not have a good year, exacerbated by the news that fruit contaminated by sewing needles were found in strawberry punnets in a supermarket chain, resulting in the potential loss to the industry of AUD 130m this year. Tons of unwanted fruit have been dumped due to the sudden unpopularity of supermarket fruit as a result and one customer was hospitalized.
Apart for the obvious repercussions for sales in Australia, the country has taken a double hit as the tampered Australian strawberries then landed on New Zealand’s supermarket shelves causing two retailers to put up a ban on buying strawberries from Australia.
Unsurprising then that supermarkets are now looking to blockchain with a little more immediate interest than previously. The Australian market needs to regain the trust of the public, something which can be achieved by careful monitoring of the supply chain from farm to supermarket shelves, something that was clearly breached in these incidents down under, albeit by an extreme case of mismanagement.
The French model employed by Carrefour demonstrates that DLT can offer simple solutions for producers, manufacturers, and buyers across supply chains. This system provides customers with a blockchain-based traceability program, currently limited to some poultry in the chain’s Auvergne stores. The system offers a record of the chickens’ life from egg to supermarket. Shoppers can use a smartphone to scan in a code on the packaging to obtain details on each stage of production, including origins, earlier location, feed and where the meat was finally processed.
Around the world, growers are finding success in change. From Queensland cane growers tracking the movement of sugar around Australia, to growing and tracking organic rice in Cambodia, and cocoa in Ghana, blockchain is providing farmers with a way of tracking their products from field and farm to table.
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