Whether Bitcoin is celebrated by everybody or not, one thing is for sure: people can not stop talking about it. Between August 2017 and today, the number of times Bitcoin was Googled surpassed both pop icon Taylor Swift, and even the stock market.
In December 2017, when the value of Bitcoin reached nearly USD 20,000, it was searched for up to 25% more times than US President Donald Trump. Not to forget this was the month that Trump announced Jerusalem as the official capital of Israel, the Senate passed his significant tax reform legislation, and he sent out a series of Tweets condemning his own Federal Bureau of Investigation.
Tickets for Swift’s 2018 stadium tour went on sale on 13 December, but Bitcoin was pulling in around 70% more Google traffic than the pop star.
Interestingly, when the stock market experiences a slump, the number of times it is Googled increases, whereas Bitcoin sees an increase when there is a bull market. This perhaps indicates it is the younger generation losing interest in crypto when there does not appear to be big gains to be had, whereas the older generation that is more heavily invested in stocks for the long-term keeps a closer eye on their investments when they appear to be depreciating.
As well as this, for the majority of people consuming just mainstream media, the extremities of the market are only covered; while it may not be so intriguing to investigate what is being portrayed as a failing market on the verge of collapse, a 10% investment increase in 24 hours is far more interesting.
What can we take from this data?
While Bitcoin simply being Googled more times doesn’t provide any steadfast data regarding its popularity or give us any indication of a change in market price, there is no denying that the concept has entered and intrigued the general population. And that counts for a lot.
What the trends indicate is that there is still a ways to go in turning around the conversation to keep people confident in the market despite the inevitable downward trends.
Just keep in mind, last year Bitcoin was googled more than the US president for around a month. That is progress right there.
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