Crypto Culture Series #1: “Blockchain Report” Goes Live with Daily News Video Targeting Millennials

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What's Trending and ICO Watchdog Target Millennials with Daily News Video, Blockchain Report

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Crypto Culture

a BitcoinNews.com series

Part 1: Blockchain Report Goes Live

In the first installment of the Bitcoin News Crypto Culture Series, we investigate a new daily news video from What’s Trending and ICO Watchdog, Blockchain Report.

On Tuesday 2 October, the first episode of a new daily blockchain news program aired, hosted by Snapchat influencer Taylor Nikolai. Blockchain Report is a combined effort from cryptocurrency financial information service ICO Watchdog, and Emmy-nominated digital media company What’s Trending.

The short videos are looking to tap into the millennial generation’s intrigue in cryptocurrencies while providing a trusted source for information, claiming to abstain from the underhanded selling of new tokens or products that unfortunately crop up in crypto-related media.

What’s Trending founder Shira Lazar co-heads the project and has plans to use the show to highlight women in the field of cryptocurrency. Speaking to Forbes, she described her goal of using the Blockchain Report platform to showcase both well-known women, and those under the radar who have not yet had the opportunity to make headlines.

The first episode remained shy of 100 views on YouTube at the time of press but with these big names and solid capital behind the project, it looks likely to form a large following. What’s Trending boasts 3 million cross-platform followers and over 200 million YouTube views to date, while Blockchain Report’s Twitter account already has nearly 6,500 followers.

Who’s going to enjoy it?

The fast-paced, well-produced video mimics that of its partner company What’s Trending but like its videos, they are short and do not divulge a lot of detail into the topics discussed. Creators of Blockchain Report say they are targeting the millennial generation, although well-informed millennials in the space are likely to want to do further research on the topics discussed as the self-imposed five minutes of each video leaves little time to really delve into the subject matter.

Scheduled daily Monday to Friday, Blockchain Report may well become a useful source to find out the big news headline of the day, and the production quality is certainly superior to the majority of alternative daily cryptocurrency videos. Experts or individuals who are looking for a more in-depth approach may be inclined to look elsewhere, however.

What can you expect?

The first episode covered three big stories from Tuesday: Tom Lee’s claim that Ethereum is on the verge of a major rally, web browser Opera enabling built-in Ethereum support, and corporate investment company Fidelity showing further interest in cryptocurrency and blockchain.

Crypto purists may not be attracted to the perhaps speculative and superficial nature of the early topics, though it is arguable that many millennials would identify as purists.

ICO Watchdog’s participation in the project hopes to assure viewers that what they are watching can be corroborated by facts, while What’s Trending believes it has the necessary background in media production to make it entertaining and accessible enough to attract younger viewers.

On first impression, Blockchain Report is one to watch to grab your quick headlines but not a sole resource to rely on, nor a deep dive on pertinent industry issues.

 

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