Coinbase, the largest cryptocurrency exchange headquartered in the United States with a valuation of USD 8 billion, continues to list new cryptocurrencies at an increasing pace. Deposits for Basic Attention Token (BAT) began on 2 November 2018 on Coinbase Pro, and once sufficient liquidity is achieved trading will go live. In general, once a cryptocurrency is listed on Coinbase Pro it soon becomes available on regular Coinbase, since Coinbase and Coinbase Pro have the same cryptocurrencies listed.
BAT is the official cryptocurrency of the blockchain-based Brave browser and is used to fuel a built-in advertising platform. Advertisers on the Brave browser give publishers BAT based on the performance of ads, and users receive a share of BAT too. Users can then choose to donate BAT to publishers or use the tokens to buy things on the Brave browser. The Brave advertising platform is designed to be transparent, reduce fraud, and cut out the middle-men.
Previously, only 5 cryptocurrencies were available on Coinbase: Bitcoin, Litecoin, Ethereum, Bitcoin Cash, and Ethereum Classic. Coinbase is the most prominent exchange in the United States, and there is a thirst among Coinbase traders and investors for more options. This caused Coinbase to launch a new listing process, with the goal of adding all legal and popular cryptocurrencies.
In the past month, Coinbase has listed the popular Ethereum ERC-20 token 0x, as well as USD Coin, which is an ERC-20 stablecoin that is managed by Circle and Coinbase. All ERC-20 tokens use the same backbone wallet technology, so it is straightforward for Coinbase to add any other ERC-20 tokens. Therefore, it is no surprise that Coinbase is adding the BAT, a popular ERC-20 token. BAT has a market cap near USD 300 million, placing it at #30 on CoinMarketCap.
Whenever a cryptocurrency is added to Coinbase it experiences a rally in price, and this is called the Coinbase Effect. BAT has already rallied 15% since the Coinbase listing was announced, and it is likely this rally will accelerate once trading goes live. Generally, the Coinbase Effect is sustained long-term, unlike the Binance Bump which is a short term pump and dump on average.
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