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Formula One Gets First Digital Asset Firm Sponsorship

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Formula One Gets First Digital Asset Firm Sponsorship

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The Formula One (F1) racing team Aston Martin Red Bull are to partner the cryptocurrency company FuturoCoin, making this the first of such projects in the history of the world’s top tier of motor car racing.

Aston Martin Red Bull has an illustrious history as the sixth-most-winning car constructor in F1 racing. FuturoCoin’s branding will now appear on the Aston Martin Red Bull Racing RB15 F1 cars of drivers Max Verstappen and Pierre Gasly.

FuturoCoin founder Roman Ziemian has long been a lover of motorsport so the deal comes as no accident. He said, “I’m a huge fan of motorsport and F1 has always intrigued me. The sponsorship is an exciting new chapter for our company and will be a global platform for us to drive awareness of FuturoCoin.”

The coin (FTO) was co-founded along with Stephan Morgenstern in 2017 offering a maximum supply of FTO 100,000,000. The coin is reportedly based on the same code as DASH, claiming to provide users four-second transaction times and low fixed fees. Red Bull Aston Martin Racing Team Principal, Christian Horner was clearly happy with the deal, commenting:

“In recent years, the rise of blockchain technology and cryptocurrencies has been truly remarkable, and we’re delighted to be the first Formula One team to embrace this, through our partnership with FuturoCoin… Secure digital currencies are on the leading edge of technological development and we are very excited to be part of this revolution.”

The deal will cover both the 2019/2020 F1 seasons. Aston Martin Red Bull Racing won the F1 constructor’s and driver’s world championships in four consecutive years between 2010 and 2013 with its total Grand Prix wins currently standing at 59. The 21-round 2019 season takes off with the Australian Grand Prix on 14 to 17 March.


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