Google Steadily Pushing Blockchain Aspirations on Cloud

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Google Steadily Pushing Blockchain Aspirations on Cloud

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Google is set to announce its latest DLT developments at today’s Google Cloud Next ’18 conference in San Francisco.

The company has a 50-minute session planned at the conference to discuss its so-called ‘Distributed Ledger Technology Partnerships on Google Cloud’, the title of the session.

Both Google and Microsoft have invested in blockchain technology and both companies recognize the importance of its development alongside their respective technological breakthroughs. According to a report by CBInsights, Google was only just behind SBI Holdings between 2012 and 2017 in terms of active investment in blockchain technology, making it the second largest corporate investor in the field.

Earlier this year, three ex-Google executives broke away to form their own xGoogler Blockchain Alliance (GBA). One of the xGooglers, Andy Tian of Ethereum-based gifting platform Gifto, commented earlier this year:

“Google has always been in the forefront of new technologies worldwide, from Android to AI. As Googlers, we can bring our unique experiences to expand blockchain’s influence, to everyone, everywhere.”

Google itself suggests that customers can explore ways they might use DLT frameworks on GCP with launch partners including BlocApps and Digital Assets, which also is providing its own blockchain platform through Google Cloud. Blythe Masters, CEO of Digital Asset explained:

“We’re partnering with Google Cloud to provide developers with a full stack solution so they can unleash the potential for web-paced innovation in blockchain… This will reduce the technical barriers to DLT application development by delivering our advanced distributed ledger platform and modeling language to Google Cloud.”

Unnamed sources suggested earlier this year that Google is working on a third party usable blockchain tech of its own, which will be followed by a “white version” that companies can run on their own servers.

Google has notably softened its stance on cryptocurrencies over the past few weeks, adding Bitcoin (BTC), Bitcoin Cash (BCH), and Litecoin (LTC) to its online currency exchange converter, although rates are not the same as those on CoinMarketCap, the investor’s go-to crypto app.

Google co-founder Sergey Brin rather embarrassingly admitted this month that he had been mining Ethereum with his son, this after Google had put a ban on crypto advertising, which still stands.


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