Bitcoin News Is Not For Sale

Please don’t skip this message — it only takes a few minutes to read. Sorry to bother you, but time is running out.

Bitcoin is freedom. If you think independent media that is bitcoin-only is important, if you believe information and education about bitcoin matters for adoption, and if you have gained something from our work, we would be grateful if you could chip in $21. 

Join the 2% of our readers who occasionally make a donation. If everyone reading this donated just $21, we would reach our target in a couple of hours. $21 won’t break you, we hope.

To cover the cost for our servers, editors, writers, and thumbnail artists we rely on our readers’ generous support. 

How You can chip in:

  • Send sats as a tip to a writer. Each and every one of our writers has an active tipping widget.
  • Join our campaign on Awesome perks are waiting for you such as the Bukele Blend Coffee.

Your support ensures that Bitcoin News stays independent with a laser focus on Bitcoin and only Bitcoin.

Funding Progress

Invisible But Widespread: CEOs Call for Blockchain Tech to Speak for Itself

written by

Support free journalists: > send a tip

It appears that many blockchain company CEOs want to see less talk and more action when it comes to development within the industry, and some of that is happening right now, but largely unseen by consumers.

What many CEOs are seeking is the invisible approach; blockchain becoming so widely adopted and so useful that users are not even aware they are using it. Such is the view of Ambrosus CEO Vlad Trifa, whose company supplies sensors used within the blockchain industry.

Such sensors, when added to products on the supply chain, ensure such goods are the genuine article. Trifa maintains that customers are willing to pay for information relating to origins and production. He argues the case using whiskey as an example:

“With blockchain, you should be able to identify that you’re drinking bottle 49 of the ABC batch, and by being able to prove that the shipment has not been tampered with, you can charge a higher price for the product… If you’re a bad producer then you don’t want that data to be transparent and that’s the problem we’re trying to solve in the first place.”

CEO and marketing guru David Wachsman of Wachsman PR, argues: “The fact is that blockchain is useful, except you shouldn’t have to know that you’re using blockchain to use it.” Many consumers are largely unaware of major companies such as Apple and Amazon and even Facebook using blockchain technology, Wachsman maintains.’s new MCO Visa card is a case in point. CEO Kris Marszalek points out that blockchain use is everywhere, but not necessarily noticed as such by consumers. He maintains that the MCO fee-free card is a case in point, allowing benefits and reductions connected with major companies such as Spotify, Netflix, Airbnb and Expedia. Mark Zuckerberg has recently discussed the consequences of using blockchain technology for authorization of user data on Facebook.

Waschman again, talking from the Token2049 conference in Hong Kong, maintaining that the space is growing with much of the hype is gone, sums it up: “If you want actual mass adoption, and you want the technology to be used by more people than just in this conference, then we need to simply become invisible.”


Follow on Twitter: @bitcoinnewscom

Telegram Alerts from

Want to advertise or get published on – View our Media Kit PDF here.

Image Courtesy:

Help spread this article :) is NOT INVESTMENT ADVICE

Opinions expressed are entirely their own and do not necessarily reflect those of

For informational purposes only. Individuals and entities should not construe any information on this site as investment, financial, legal, tax, accounting or other advice. Information provided does not constitute a recommendation or endorsement by to buy or sell bitcoin, cryptocurrencies or other financial instruments. Forecasts are inherently limited and cannot be relied upon. Do your own research and consult a professional advisor. The opinion of authors do not reflect those of 


Read More Bitcoin News


Join our Newsletter


Latest on Bitcoin News

Video of the Week

Join our Newsletter