Football clubs announcing their fan tokens are fast making the headlines across Europe and South America, with the popular Italian club Juventus based in Turin now announcing their own token event in a press release on Monday. The move follows French champions Paris Saint-Germain’s fan token announcement two weeks ago as the footballing world is set to embrace blockchain technology and cryptocurrencies.

According to an announcement from the official channel of Juventus, the club is looking to launch its own fan cryptocurrency as early as the first quarter of 2019. The token will be called Juventus Official Fan Token and will look to engage millions of club supporters from around the world.

Juventus is one of the most storied club in the world and has produced legendary players the likes of Zinedine Zidane, Roberto Baggio, Gianluigi Buffon, Alessandro Del Piero and many others, and has recently signed Cristiano Ronaldo, the current best player in the world. It has a reported fanbase of around 60 million around the world and will look to engage a sizable portion of them through this token sale.

According to the official press release:

“At the Club we are always very careful and pro-active towards innovation and new technologies… we believe we can offer new opportunities to our worldwide fan base to engage in a cutting-edge way with their favorite club.”

The team has announced a partnership with blockchain-based fan engagement platform Socios.com and will look to have more direct engagement from its loyal fanbase in the running of the club.

Socios.com CEO Alexandre Dreyfus was upbeat about the latest development and his company’s role in it. He claims that crypto’s potential is immense for the sports industry with over USD 300 million expected to be injected by the company into the sports economy in the coming years. It is expected that the tradeability of the new Juventus token will be limited to Socios’ native coin ChiliZ (CHZ) in its own marketplace.

 

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