Eric Larchevêque, CEO of French hardware wallet manufacturer Ledger, has said that he is optimistic for the future of the cryptocurrency industry, as he prepares for “a whole new generation of consumers”.

However, Larchevêque claims that education is still an area of concern when it comes to storage of cryptocurrencies, and many users fall short of protecting their funds adequately. Referring to the Cryptopia hack and various other losses in 2018 which amounted to almost USD 1 billion, Ledger’s CEO believes that people still don’t know how to protect their funds.

Speaking about the current volatile situation on the streets of some of France’s major cities in protest of current government moves to regulate industry working guidelines, Larchevêque said that the media had really hyped up the Bitcoin factor:

“I think that this call to take the money out of the banks and the protester with the ‘Buy Bitcoin’ sign is something that’s been exaggerated a lot by the media… The yellow vests do not really know about Bitcoin and they do not really think that cryptocurrency will solve their problems.”

He says that France is still not at the forefront of cryptocurrency adoption but government regulations are at least moving in the right direction. As for his own company, he admits that the bear market has impacted on product sales, but due to the cyclic history of cryptocurrency the company has simply scaled down ahead of the next bull market.

Given that Black Friday sales of the Nano S in November 2018 were almost on a par with 2017, the CEO admits that “the situation is still quite good”. He adds, “There is still a need for a new generation of hardware wallet and consumers are still ready to invest and buy new products. The market is still here.”

 

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