New Google Ad Takes Dig at Power-Hungry Crypto

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New Google Ad Takes Dig at Power-Hungry Crypto

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Google hardly improved its relationship with the crypto community after its earlier ban on advertising this year, despite a recent partial climbdown but now, the media giant seems to have shown its true colors in advertising of its own.

The initial June ban was introduced according to Google to “protect” customers, including advertising for ICO, crypto wallets, exchanges, and cryptocurrency trading advice. At the time of the ban, a Google spokesman commented that:

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”

Google has clearly got a problem with crypto, as its latest piece of advertising clearly telegraphs. An ad for its new Call Screen phone service, designed to allow people to interact with callers before picking up, has one character asking another if he’s “going to live that (crypto) lie?”.

The ad refers to one character’s overblown electricity bill with the provider suggesting “cryptocurrency mining [takes] a lot of energy,” a clear reference to an ongoing argument that claims that the crypto industry is draining energy due to its high power requirement; an argument which is equally disputed by some experts.

This week Google also put another spanner in the works with Berkshire Hathaway chief executive Warren Buffett, JP Morgan Chase boss Jamie Dimon and Mastercard CEO Ajay Banga all being listed on the site as “CEOs of bitcoin”. It’s a well-known fact in the crypto community, that far from being connected with crypto, the three have all spoken out against Bitcoin and cryptocurrencies in the past and rarely express positive views about the industry as a whole. Google’s response to the error came quickly:

“Entities in the Knowledge Graph and associations between them are automatically generated based on available information on the web… It’s not always perfect, and when we’re made aware of incorrect associations, we work to fix the error.”

 

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