A video parodying American YouTuber and singer Rebecca Renee Black’s 2011 single “Friday” has already won 1,200 young admirers.
Black gained extensive media coverage when her hit single went viral on YouTube and other social media sites. “Friday” was derided by many music critics and viewers, who dubbed it “the worst song ever” but this didn’t stop it from achieving 127 million viewers from among the young YouTubing community.
The parody, released by “Crypto Finally” and promoting trading platform Bitpay, clearly went down well at head-office, with the company expressing gratitude for the extra publicity, promising a surprise gift for an effort that had so far attracted 12,000 viewers. The video was made without any collaboration or agreement with Bitpay ahead of its production but that doesn’t seem to have troubled the Bitcoin payment platform in the slightest.
The video is clearly aimed at getting younger YouTubers onside with cryptocurrency, labeling those who haven’t yet taken the crypto plunge as “old-fashioned”. Millennials are still predominant users of Bitcoin and other cryptocurrencies, many undaunted by the market’s extreme fluctuations over the past 18 months.
Christmas is coming, and many youngsters would see Bitcoin as the perfect gift, particularly with predictions that a protracted bull run will follow cryptocurrencies’ current dip in fortunes towards mid-2019. Investors are now suggesting that Bitcoin at USD 3,000 is a perfect time to buy.
It is clear that millennials are completely at the forefront of the crypto space and that without them, it is hard to imagine that Bitcoin would have even got off the ground. “Over 82% of millennials say their investment decisions were influenced by the Great Recession when USD 14 trillion in wealth was lost,” writes Kari Paul of MarketWatch, adding that.
Paul added, “Millennials regard the stock market with skepticism. People between the ages of 18 and 39 are less likely to invest money in the stock market than are other generations, studies show.”
Falling cryptocurrency prices appear to have done little to deter the younger generation from purchasing cryptocurrencies with 55% either having purchased or looking to buy in the near future. Many young investors cite the ability to invest what they can afford to lose without impacting on their lifestyles, not using third-party institutions, and having the ability to work anywhere with easy access to funds, regardless of global location.
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