Not to be left behind in the wake of this year’s World Cup by the likes of Lionel Messi an James Rodríguez, Brazilian soccer legend Ronaldinho has also gone crypto.

Often regarded by many as one of the greatest of all time, Ronaldinho won two FIFA World Player of the Year awards and a Ballon d’Or. According to Wikipedia, Ronaldinho has had endorsements with many companies, including Nike, Pepsi, Coca-Cola, EA Sports, Gatorade and Danone.

He now has another to add to his collection; this time it’s his own cryptocurrency, as he announces his own esports strategy and the Ronaldinho Soccer Coin (RSC). Through the NEO blockchain platform project, the ex- Barcelona and Brazilian national team star hopes to come up with an ambitious plan to create his own football academy.

The idea is to host amateur and league matches from around the world through the academy and subsequently even set up a virtual reality stadium network and an online betting platform. He’s partnered a Malta-based startup ‘World Soccer Coin’ with 350 million of the Ronaldinho coins now up for sale.

About his new innovation Ronaldinho said: “Ever since I thought of retiring, I started to think about my life after retirement. I wish to contribute to the world as much as I can.”

Ronaldinho clearly has no intention of standing still after his illustrious career, which has seen him endorse multinationals such as Coca-Cola (and get fired for drinking Pepsi at a news conference) followed by his work with young people through the UN’s HIV/AIDS programme.

Following both the Messi and Rodriguez crypto endorsements earlier this year, football is once back in the news now that newly-promoted English Premier League football team Wolverhampton Wanderers has signed a deal with cryptocurrency exchange platform, CoinDeal. This just in time for the for the new Premier League season which starts next month, when the team will advertise the platform on team shirts throughout the 2018/19 season.

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