Bundesliga top-flight German football club Hamburg SV has found a new partner in Fintech Powerhouse NAGA for the 2018/19 season.

As blockchain and cryptocurrency find its way into football as recently highlighted by English Premiership’s Wolves latest move in signing cryptocurrency exchange CoinDeal as its sleeve sponsor, now German clubs are getting in on the act.

NAGA is a publicly-traded fintech company founded in Hamburg, Germany in October 2015. Naga Group produces companies that embrace technological changes in financial markets.

Its new partnership in the German premier football league (Bundesliga) will see the Hamburg SV’s Volksparkstadion displaying hoarding advertising the company, although it’s unclear if the promotion will extend to players’ strips.

NAGA executive director Benjamin Bilski commented on the announcement that crypto was breaking into German football:

“Our values and entrepreneurial attitudes are a perfect match, especially as HSV is open to new technologies, which is exactly what NAGA stands for. Because we are very familiar with statistics and technology, sophisticated and constantly new applications play a big role in our success.”

As Bitcoin News recently reported, fintech and sport are becoming increasingly entwined following CoinDeal promoting its exchange on the sleeves of Wolves, newly promoted to the English premier league. In the US, basketball team Sacramento Kings launched its MiningForGood program, installing Ethereum crypto mining equipment at its NBA stadium.

Johannes Haupt, senior director, Team Hamburg SV at Lagardère Sports, noted:

“We have developed a comprehensive package of services tailored to the company’s objectives, with a special focus on digital communication, enabling exciting projects along the path of our long-term cooperation.”

As Steemit blogger ‘worldclassplayer’ wrote recently, sport and crypto could be a win-win situation, as eSports is already showing:

“Owners of sports teams. Each team has its own cryptocurrency. That’s equivalent to being your own private bank with your own currency. That’s huge. Takes Funding and Project Development projects to the highest level of excellence.”


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