• KFC Middle East has rolled out a blockchain pilot program to make their digital advertising and media buying more secure.

Popular fast food restaurant chain KFC (Kentucky fried chicken) has commenced a Blockchain pilot program to boost digital ads and media buying across the Middle East. According to an AMEinfo news report, the fast food giant in the Middle East aims at achieving better transparency in the advertising network.

The organization also aims at ensuring protection and privacy of advertisers, publishers, and customers using blockchain. The pilot program will help enhance the processing of data, increase exposure, and optimize their penetration while maximizing advertisement revenues. Moreover, in a bid to minimize fraudulent practices, its centralized blockchain database stores information about advertisement delivery and placement. This information is updated on a regular basis.

Ozge Zoralioglu, the chief marketing officer at KFC said,

“KFC can now benefit from enhanced visibility of real-time data and the most updated insights – all with full confidence that information is authenticated, tamper-proof and hence credible.”

Fast food joints have integrated cryptocurrencies into their activities previously. As reported earlier, a fast food joint in Venezuela named Church’s Chicken started accepting payments in Bitcoin amid the hyperinflation crisis.

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