Venture capital company Blockchain Capital has just released the results of its latest study, which now shows that more than 1 in 10 Americans currently own Bitcoin. It calls Bitcoin the “Demographic mega-trend”.

Specifically, 11% of the population surveyed owned Bitcoin, including 20% of those aged 18-34 and 15% of those aged between 35-44. The survey’s population was 2,029 American adults conducted by Harris Poll, and was compared to a previous one conducted in October 2017. The difference between them lies in that the first was conducted in the midst of a massive bull run, while the current one is in a decidedly uncertain market down 75% from all time highs.

However, the surprising revelation of the survey was that:

“We suspect that the difference in market environment between the two surveys would have a negative impact on Bitcoin sentiment in the most recent survey. Despite the bear market, the data shows that Bitcoin awareness, familiarity, perception, conviction, propensity to purchase and ownership all increased/improved significantly — dramatically in many cases.”

The survey also highlighted a “demographic mega-trend” led by younger age groups, and the only area where older respondents matched younger ones was in Awareness.

Other takeaways from the survey:

  • 77% of people had heard of Bitcoin in October 2017. This has risen to 89%.
  • 30% of people were “familiar” with Bitcoin in October 2017. This has risen to 43%.
  • 34% agreed that “Bitcoin is a positive innovation in financial technology” in October 2017. This has risen to 43%.
  • 28% agreed that “most people will be using Bitcoin in the next 10 years” in October 2017. This has risen to 33%.

 

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