The business entity behind Slush Pool, the first Bitcoin mining pool to have ever made public its services, has just announced a rebrand, as reported by CoinDesk.

One of the most recognized names in the Bitcoin mining industry, Slush Pool’s operator, Braiins, claims on its website that over a tenth of all new Bitcoin generated from mining is done through its own infrastructure. That makes it a significant force in the network, even six years after being bought by its Czech Republic-based firm.

And now, after years of being in the background, Braiins is seeking more prominence, hoping that a rebranding exercise would make its involvement with Slush Pool more explicit. Braiins creative director Luboš Buračinský confirmed:

“After running and developing Slush Pool for the last six years more or less in the background, we’re going to take a more visible public position.”

One of the more visible changes to come with the rebrand, other than a logo change, will be a unifying of all services and products under the Braiins OS banner. Buračinský said that his company’s firmware, which runs on mining devices to monitor performance, is unique from other competitors due to it being open source. The company in a blog post stated that it believed this was the ideal situation for miners so they could be confident that no “hidden features” were lurking in the software.


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