Popular YouTuber PewDiePie has decided to take his multi-million audience elsewhere after continuous calls for his removal from Google over a number of years.

Felix Arvid Ulf Kjellberg, better known online as PewDiePie, is a Swedish YouTuber, comedian and gamer–commentator, best known for his YouTube video content, which mainly consists of Let’s Play commentaries, vlogs, and comedy formatted shows.

Kjellberg’s new home is blockchain built DLive where his 94 million followers will be able to livestream his latest offerings from 15 April. DLive, built using blockchain protocol Lino is currently supported by 3 million monthly active users, and 35,000 active streamers.

The broadcaster’s past online has been a rocky one, with a history of racist and anti-Semitic material and white supremacist content being challenged by the establishment, despite Kjellburg claiming that all is done in the spirit of alternative comedy. He commented on the planned switch, clearly happy to move on to another platform:

“I’m excited to start live streaming again regularly! DLive is great for me because I’m treated like a real partner, just like all of the other streamers on DLive’s unique platform.”

Wilson Wei, Co-Founder of Lino Network, claims that DLive is less a competitive environment for commentary than a place where creativity is shared by users who aim for high-quality content. He commented on PewDiePie’s recent addition:

“PewDiePie has always been a fierce advocate for the value that creators bring with their hard work, time, and effort, and he believes in DLive’s vision. Our livestreaming platform has the potential to forever change how creators are represented in this industry, and we’re proud to have PewDiePie help us lead this charge.”


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