The Slovenian capital of Ljubljana has become the host of the European Blockchain Hub – a non-profit organization that hopes to become a leading platform in Europe that brings together blockchain stakeholders.

Founders of the hub partnered with 13 organizations prior to its launch last Friday, coming from a range of areas within the blockchain industry including education, regulation and research. Several prominent partners from this group include the Slovenian government and Blockchain Alliance Europe.

A spokesperson for the project said that the hub will be based on “European values and principles of good corporate governance”, working towards a goal of promoting blockchain adoption and furthering the development of the technology. It will also be used to aid and work closely with blockchain startups.

Headquarters for the European Blockchain Hub will be located in BTC City, Slovenia’s largest shopping district. BTC City has recently made significant investments in technology to promote the district as an “innovative and digital city”, according to its chairman Joze Mermal. Bitcoin has already been made available as a local payment option, while it has also begun testing driverless cars.

Acceleration Business City or ABC Accelerator is also located in Ljubljana, acting as a private company aimed at promoting entrepreneurs from around the globe.

While the blockchain hub will certainly benefit the country’s standing in the field, its ambition of turning Slovenia into the ”leading blockchain nation in Europe” may not quite hit the mark considering its fierce neighboring competitors.

In particular, Malta has taken great measures to promote itself a blockchain and cryptocurrency friendly nation. Earlier this year, two on the world’s largest cryptocurrency exchanges made a move to headquarter themselves in the country.

Binance and OKEX Technology Co were both presumably allured by Prime Minister Joseph Muscat’s transparent, thorough regulatory framework that gives blockchain companies assurances for the future that so many nations cannot offer right now.

 

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