Chipmaker Nvidia has joined hands with AI startup Ubex to use artificial intelligence and blockchain technology to develop a smart digital marketing platform.

Nvidia accepted Ubex into its inception program at the beginning of this month saying its intention was to help neural networks present online ads more efficiently.

Ubex noted that the current advertisement techniques on websites were inefficient mainly due to the high cost of data access. As per the sources, the prototype uses artificial intelligence and the blockchain in data access so that clients can access specific data sets without paying for additional data. This enables businesses to target their digital ads to potential customers appropriately.

A Ubex representative termed the newly forged partnership as a unique opportunity to eliminate middlemen in the data industry. The soaring cost of data is prohibitive for most companies to engage in effective digital advertising.

Artem Chestnov, the founder of Ubex, said the main reasons for using blockchain technology is because of its transparency aspect in each and every transaction. Data stored in the distributed system is unalterable, cannot be manipulated and open for access to the general public.

He continued to say that the immense amount of information at the Ubex platform will be analyzed by AI, adding that its prototype would be able to access various data sources ranging from government data, marketing data and mobile network data.

Alluding to the difficulty of learning neural network, Chestnov remained optimistic about effective functioning of AI datasets: ”Training an AI requires a lot of effort. The blockchain base will allow us to attract thousands of sources of information that will be used to enrich our AI’s database and make it faster, smarter, stronger and more efficient.”

 

Image Source: Pixabay – JacekAbramowicz

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