Giant retailers such as Whole Foods, Barnes and Noble, and Crate & Barrel are now Bitcoin merchants allowing customers to pay in the world’s favorite cryptocurrency. And apparently, they won’t even know if you’ve paid in Bitcoin.

A new partnership was announced between fintech payments startup Flexa and Gemini, the cryptocurrency exchange platform operated by the Winklevoss brothers. Tyler Winklevoss notes:

“Together, by providing Flexa with trusted custody and infrastructure, we hope to profoundly improve the payment experience; and merchants who are currently subject to overly complex, expensive legacy systems of credit and debit cards stand to benefit significantly.”

All the cryptocurrency deposited in the SPEDN mobile app will have Gemini as its custody, which will probably make the entrance for newcomers more comfortable at first. Interestingly, the cashier processing the payment with the consumer’s app won’t even be aware if the payment is made with crypto, although they can choose crypto and fiar settlements. As of now, users can choose Bitcoin, Ethereum, Bitcoin Cash or Gemini Dollar, the native stablecoin of Gemini.

Many others are now embarking on massive Bitcoin campaigns, fighting for it to gain even wider recognition among traditional circles. Grayscale Investment is one attacking even the core asset for storing value, with its digital #dropgold campaign gaining traction.

 

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