Soccer continues to be the new testing ground for crypto-related businesses and alternative payment systems as Portuguese giant Benfica plans to make crypto ticketing available.
Benfica FC plays in the Primeira Liga, the top flight of the Portuguese football league system, where they are the current champions and the most successful club in terms of titles won.
The famous club has now announced a partnership with crypto asset payment processor Utrust which will allow fans to purchase tickets and merchandising using cryptocurrency as an alternative payment system. This will make the club the first in Europe to accept cryptocurrency in this way.
Domingos Soares de Oliveira, representing the club stated the following of the partnership:
“Our benfiquistas [supporters] make Benfica the unique and special club it is and we recognize that many of our supporters are now digital users first so we want to be ahead of the curve when it comes to adopting novel technologies and giving our supporters the best online experience.”
Nuno Correia, the co-founder of the Utrust crypto payment processing platform, responded that Benfica was the biggest sporting clubs worldwide and that Utrust was “delighted to be making cryptocurrency payments possible for their 14 million supporters around the world“.
There have been many well-documented reports of top Players such as Lionel Messi and others endorsing crypto products, but as yet the football world has not launched readily into crypto ticketing as yet, despite trialing blockchain for fan voting and interactive activities at certain clubs.
The English Premier league is currently building up a significant crypto profile through club endorsements of cryptocurrency companies, with Arsenal the most prominent through its association and sponsorship deal with the US cryptocurrency CashBet.
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