As cryptocurrency increasingly gains mainstream acceptance, it’s logical that products tapping into the concept of blockchain technology as a progressive lifestyle choice would appear on the market. Enter Switzerland-based Tech Bureau Europe. The company has joined forces with celebrated Swiss watchmaker Chronoswiss to launch an online shop for an exclusive range of crypto-design watches. The timepieces are based on the Chronoswiss Flying Regulator Open Gear. The launch was announced this week in Zug, Switzerland.
Five unique, stylish designs commemorating Bitcoin, Ethereum, Zaif, NEM and COMSA have been created, with the availability of each watch limited to a mere 101 pieces. In a novel move, each watch’s certificate is enshrined on the blockchain. The range will be offered for sale exclusively via Tech Bureau’s online store.
Founded in 1983 and with headquarters in Lucerne, Switzerland, Chronoswiss has been responsible for a number of innovations in timekeeping and the brand has played a significant role in the revival of the swiss watchmaking industry. Independent and family-run, the company makes just a few thousand watches per year, adhering to strict Swiss Made quality standards. Chronoswiss timepieces are exported to over 26 countries globally. With its latest range, the brand is focused on updating its most successful watch, the Regulator, for the 21st century.
Tech Bureau Holdings, Corp.
Tech Bureau Holdings’ American and Swiss subsidiaries provide software and services for decentralised technology. The Swiss arm refers to Tech Bureau Europe SA. This offers consultancy, know-how and solutions for optimising businesses with blockchain.
Tech Bureau Europe has created a user-friendly online shop for its exclusive new range of crypto-design watches, with a secure and convenient purchasing process and detailed information on each of the models. Each watch in the range has its digital certificate recorded on the blockchain, thereby guaranteeing security. According to Chronoswiss, the luxury watches are unique, boast sophisticated technology and have been made to the highest standards. Production has been limited to just 101 pieces per theme, ensuring they are collector’s items.
The available models are as follows:
- Bitcoin – The Currency
- NEM – The Harvest
- Ethereum – The Contract
- Zaif – The Exchange
- COMSA – The Token
According to publicity material, the blockchain LuxTag will officially register the details (e.g. serial number and warranty period) on each watch in the Chronoswiss Blockchain Series.
LuxTag is geared towards the watch and jewelry industry and combats counterfeiting and theft by using the NEM blockchain platform.
Oliver Ebstein, Owner, and CEO of Chronoswiss, Switzerland had this to say about the range:
“With this homage to cryptocurrencies, Chronoswiss is combining the roots of traditional watchmaking expertise with the digital revolution of the new global currencies. It is thus more than natural to be curious and open-minded about the future. Cryptocurrencies and blockchain technology are the future, which Chronoswiss is also actively following and supporting. That is why we are proud to use blockchain as a marketing tool and a means of certifying our timepieces.”
Mathias Schmid, Tech Bureau Europe Ltd., Switzerland also commented:
“With Chronoswiss as our partner, we were able to successfully manifest our vision of five cryptocurrency-inspired luxury watches.”
Chronoswiss and Tech Bureau Europe’s marriage of high-end analogue watches and blockchain technology is both mutually beneficial for the companies involved and highly unorthodox. For a variety of reasons, it also has the potential to be highly sought-after – both now and at a later date.
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