Portugal most prestigious football team S.L Benfica, has become the first European football club to accept payment in cryptocurrencies. The latest development was the outcome of recent partnership with cryptocurrency solution startup, UTRUST. The partnership between UTRUST and Portuguese Primeira Liga Football champions S.L Benfica, will enable the seamless purchase of merchandise from Benfica online store via cryptocurrency.
The strategic partnership is poised to ensure flawless service for the 14 million supporters of Benfica across the globe andwill utilize the club’s digital platform. According to the highly decorated club, cryptocurrency adoption will upgrade its e-commerce services and maintain a robust community made up of a technically driven global audience. The increased security and convenience of cryptocurrency payments is a point of attraction for the Lisbon based football club.
UTRUST delivers what Benfica needed, a thoroughly put payment solution on the blockchain with an instant crypto-to-fiat conversions, whilst being protected from market volatility. S.L. Benfica CEO, Domingos Soares de Oliveira, noted on the need to always stay ahead with innovative ideas, in his words:
“This is an exciting day in the history of S.L. Benfica as we announce our decision to accept cryptocurrency payments. Our benfiquistas make Benfica the unique and special club it is and we recognise that many of our supporters are now digital users first so we want to be ahead of the curve when it comes to adopting novel technologies and giving our supporters the best online experience”
He also expressed his excitement for the future of Benfica:
“We are very excited about the possibilities that this partnership with UTRUST presents in the evolution of our e-commerce strategy and we look forward to accepting our first cryptocurrency payment.”
The 37 time winner of Primeira Liga title is set to accept cryptocurrency and harness the immutability of blockchain. By utilizing UTRUST’s technology, Benfica will eliminate the chances of fraudulent payments, and erase credit-card charge backs, while enjoying the option of receiving every settle cryptocurrency payments directly into bank as fiat on the same day of payment.
The Swiss-based crypto startup creates a leveled field for cheaper, safer and faster method of payment using Bitcoin, Ethereum and its very own native token UTK. Supporters can simply login into Benfica website by any dedicated device to access the already active online store and pay for desired merchandise with any of the top cryptocurrencies or UTK.
UTRUST Co-Founder and CEO, Nuno Correia, express his delight over the partnership, he says:
“This partnership with Portugal’s number one football club marks a major milestone for UTRUST and the blockchain ecosystem as a whole.”
Correia further highlights the huge impact of the partnership:
“Benfica is one of the biggest sporting clubs worldwide and we are delighted to be making cryptocurrency payments possible for their 14 million supporters around the world.”
Please note: this is a paid for, sponsored article. UTRUST is the source of this content and is responsible for the content, and the accuracy of the content. Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. This article is for informational purposes only. The information does not constitute investment advice or an offer to invest.
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Image Courtesy: UTRUST