Survey: Crypto Awareness, Use Doubles Since 2018, Adoption Lags

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According to a recent report, 12% of cryptocurrency holders are long-term investors, and while awareness may have doubled from the 2018 count, adoption lags.

The survey conducted by HBUS, the US partners of Huobi cryptocurrency exchange, sampled 1,067 American cryptocurrency investors between the period of March and April, revealing a swooping rise in cryptocurrency investments from 8% in 2018 to 20% so far in 2019.

In gauging the income levels of those who invest, the source stated that about 19.58% of the respondents actively involved in holding cryptocurrencies had an average of USD 99,000 annual income, still with a sizeable potential of those in the six-figure range likely to invest in the industry.

While it may appear that a lack of proper education constitutes a major drawback in the adoption of cryptocurrencies as investment vehicles, especially in the retail sector, the survey did find that more than half of the people questioned about cryptocurrencies were quite knowledgeable and must have been facilitated on a peer-to-peer basis. In contrast, earlier this month Fidelity Investment conducted a survey targeted at institutional investors, which revealed only 22% of them actually owned one or more cryptocurrencies, further corroborating previous findings suggesting individuals are more prone to invest in the industry.

It’s an established fact that security and regulation are the utmost concern for all investors alike willing to engage with the digital asset industry. To this effect, several initiatives promising robust infrastructural layouts and specifically targeting institutional investors are currently ongoing.

The involvement from mainstream investment companies seemingly has a hold on the investment appetite, and the recent months have seen a significant rise in ingenious integration of digital asset trading systems into the traditional circles.

Recently, Fidelity Investments announced the imminent launch of its trading platform; to which some have suggested that the news had a positive influence on the recent market dynamics. It goes without saying that the seam between the traditional investment circles and the emerging niche of digital assets are becoming thinner, thereby having a rather positive impact on the overall growth of the industry.


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