Bitcoin News Is Not For Sale

Please don’t skip this message — it only takes a few minutes to read. Sorry to bother you, but time is running out.

Bitcoin is freedom. If you think independent media that is bitcoin-only is important, if you believe information and education about bitcoin matters for adoption, and if you have gained something from our work, we would be grateful if you could chip in $21. 

Join the 2% of our readers who occasionally make a donation. If everyone reading this donated just $21, we would reach our target in a couple of hours. $21 won’t break you, we hope.

To cover the cost for our servers, editors, writers, and thumbnail artists we rely on our readers’ generous support. 

How You can chip in:

  • Send a Sats as a tip to a writer. Each and every one of our writers has an active tipping widget.

  • Join our campaign on Awesome perks are waiting for you such as the Bukele Blend Coffee.

Your support ensures that Bitcoin News stays independent with a laser focus on Bitcoin and only Bitcoin.

Funding Progress

Trending Bitcoin News and Market Sentiment May 16th, 2020: Italy Puts Up €15 Million on Blockchain to Protect ‘Made in Italy’ Brands, New Blockchain Marketplace Takes Stand Against Deepfake Media

written by


Support free journalists: > send a tip

  • Bitcoin prices continue to settle on the weekend
  • Italy invests EUR 15 million into blockchain in an effort to fight fake goods and protect ‘Made in Italy’ brands
  • Alethea AI is a new blockchain marketplace taking a moral stance against deepfake media

Bitcoin prices remain in range and altcoins have not done much different today.

As Bitcoin and crypto markets settle down a little on the weekend, we take a look at how blockchain technology continues to develop amid market turbulence, picking two developments this week, both tackling the issue of authenticity in both physical and digital examples.

For the former, we turn to Italy, the home of famous luxury brands that have been the pride of the world’s fashion capital, and the source of much worry over the world’s burgeoning sector of fake goods.

‘Made in Italy’ is a byword for quality, rarity, and exclusivity, but with counterfeit goods now benefiting from improved technology and design, it can be difficult for regular consumers to distinguish fake products sold globally, from the real deals from Italy. And now, the Italian government has had enough, investing EUR 15 million (USD 16.2 million) to develop a solution using blockchain technology.

If it can solve the problem, it will have paid off in itself, as a report by dGen suggested that counterfeits incurred in 2016 alone a loss of EUR 12.4 billion (USD 13.4 billion), directly affecting income and survival of Italian artisans. Estimates say that the ‘Made in Italy’ tag, if quantified as a brand, would be the third most valuable property in the world, right after Coca Cola and Visa. Aside from intellectual property theft, fake goods also tarnish these brands’ reputations and artisans.

The new blockchain project will see artisans collaborate with IBM Italy to improve industry aspects such as goods authentication, supply chain raw material verification, storage on a secure ledger of IP rights, proving ethical and sustainable practices, and customer-brand relationship improvements.

If there’s one thing blockchain does, it is to verify and validate. And the next case study also looks at the tech’s ability to do just that, but in the realm of digital content.

Speaking to Cointelegraph, Alethea AI CEO Arif Khan went into great detail into the ethical and moral issues surrounding “deepfakes” as well as other content generated by artificial intelligence (AI) to be consumed online.

Alethea AI is a blockchain-based marketplace that hopes to help “synthetic media” creators to self-regulate and keep a check and balance of morality and ethics. For Khan, if blockchain can provide the infrastructure to license, circulate and monetize creations that are legal and permissioned, they can be easily distinguished from media that is unlabeled and potentially malicious. He explains:

“We must distinguish between deepfakes (harmful, unpermissioned e.g. deepfake porn, deepfake misinformation political campaigns) and synthetic media (permissioned use of faces and voices, creating AI-generated clones of your soon-to-be-deceased parent’s voice with their permission to read an audiobook for your kids).”

Software makers Oasis Labs will be the partner to this project, labeling all content generated for the marketplace using its API, so as to give back more control to content creators, as well as those sources for media, whose likeness can be manipulated.

Akin to the blue ticks on a Twitter or Facebook account to prove authenticity, the marketplace hopes to use secure blockchain validation to put up a wall between legitimate and fake material, with legal permissions and consent crucial to allow synthetic media to circulate and be monetized. Khan gave the example of the Clearview AI scandal, which scraped facial images from social media to use in facial recognition apps, pointing out:

“Clearview AI stole people’s faces and sold them to security agencies without their consent. A person’s face and voice data belongs to the individual and no corporation or regulator should own this. With the Oasis Parcel API, the aim is to have this data be confidentially and securely stored and accessed through the Oasis blockchain. The user retains control of their data, who can access it […] and choose how to monetize this data.” is committed to unbiased news and upholding journalistic codes of ethics. For more information please read our Editorial Policy here.

Follow on Twitter: @bitcoinnewscom
Telegram Alerts from

Image Courtesy: Pixabay

Help spread this article :) is NOT INVESTMENT ADVICE

Opinions expressed are entirely their own and do not necessarily reflect those of

For informational purposes only. Individuals and entities should not construe any information on this site as investment, financial, legal, tax, accounting or other advice. Information provided does not constitute a recommendation or endorsement by to buy or sell bitcoin, cryptocurrencies or other financial instruments. Forecasts are inherently limited and cannot be relied upon. Do your own research and consult a professional advisor. The opinion of authors do not reflect those of 


Read More Bitcoin News


Join our Newsletter


Latest on Bitcoin News

Video of the Week

Join our Newsletter