Real estate investor and Cardone Capital CEO Grant Cardone says his company will continue buying bitcoin even when prices fall. Instead of borrowing money or selling shares, the company uses income from its real estate business to buy more bitcoin.

Cardone recently said Cardone Capital now owns more than 2,700 BTC. The company bought more coins when bitcoin was trading near $59,000. One recent purchase added 282 BTC and was worth about $18 million at the time.

Grant says lower bitcoin prices are not a reason to stop buying. He believes market drops create opportunities to buy more.

“We work to improve the cash flow of the real estate and buy more bitcoin as it falls,” he said.

His investment strategy combines real estate and bitcoin in one structure. The company earns rental income from properties and uses part of that money to regularly buy bitcoin.

This is different from many companies that buy bitcoin by borrowing money or raising cash through stock sales. Cardone says using rental income makes the strategy more stable over the long term.

Cardone Capital says it manages around $5.3 billion in assets. The company owns thousands of apartments and Class A office buildings.

Grant describes the idea as a treasury model backed by real assets.

He said the model was “inspired by treasury companies but with real assets and real cash flow.” He also said outside institutional investors do not control the company’s decisions.

The company’s bitcoin buying has been growing over time. At the Consensus Miami 2026 event, Cardone said the firm had added another $100 million in bitcoin as part of a deal linked to a $235 million real estate asset.

“We just simply added another $100 million of bitcoin,” Cardone said. He explained that the company puts both real estate and bitcoin into one investment structure. “I have two assets that we just fused together in an LLC,” he said.

Cardone believes traditional real estate investment trusts (REITs) have limits because of how they handle profits and spending. He says adding bitcoin gives investors another source of growth.

“These companies can never, ever hold bitcoin on their balance sheet,” Cardone said while comparing his model with traditional REITs. He also argued that many real estate companies struggle because they run out of money for repairs, upgrades, and difficult market periods.

Cardone believes bitcoin can help solve that problem by adding long-term growth while rental income continues to support the business.

According to the company, Cardone Capital has completed six real estate and bitcoin investment deals worth more than $1 billion. Those deals included about $200 million in bitcoin purchases.

Cardone said his goal is not to put real estate onto blockchain systems. “I’m not putting real estate on the blockchain,” he said. “All I’m doing is buying a bunch of bitcoin and stuffing it into the discount gap.”

Even though bitcoin prices remain volatile, Grant says he still believes strongly in its long-term value. He has said bitcoin should already be trading much higher.

He has previously suggested bitcoin could reach between $150,000 and $190,000 and mentioned a target of $189,425 in 2026.

His goals are ambitious. He wants Cardone Capital to reach 3,000 BTC and eventually hold 10,000 BTC over time.

Cardone also believes other institutions will eventually copy this model. “This model that I’ve created, in the future, all the institutions will adopt this,” Cardone said. “It solves a problem. And the problem in real estate is capex.”

Watch our exclusive talk with Grant here: