Japanese gaming firm Enish enters the world of bitcoin treasuries by buying 100 million yen (around $687,000) worth of bitcoin. That’s part of its plan to get a deeper understanding of blockchain technology and to diversify its financial assets.
Enish, which has already shown off its blockchain chops with the game De:Lithe Last Memories, sees this investment as a way to really dig in and learn more about blockchain tech.
Owning bitcoin will give the company a stronger grasp of the technical skills needed to understand bitcoin investments. That expertise will be invaluable as the company looks to the future.
The purchase was completed between April 1 and April 4, 2025. Enish said the purchase was made through a domestic digital asset exchange. The company will review its bitcoin holdings every quarter and include any gains or losses in its financial reports.
For Enish, bitcoin’s high liquidity and stability were key selling points. The company wants to leverage those benefits while aiming for long-term gains.
Enish isn’t the only Japanese firm to see the value in Bitcoin. Other companies, from gaming to real estate to digital transformation, are adding the digital asset to their balance sheets.
Related: Japanese Real Estate Firm Value Creation Invests in Bitcoin
The largest bitcoin treasury among Asian companies belongs to the Japanese Metaplanet Inc. The firm’s “Bitcoin-first” strategy paid off handsomely, with its stock price surging over 4,000% in just a year.
Remixpoint Inc., another Japanese company, announced a 1.2 billion yen bitcoin investment in September 2024, which led to a 300% rise in its share price. Also, mobile gaming company Gumi, plans to buy 1 billion yen worth of bitcoin over the next three months, which started in February 2025.
This trend reflects a growing acceptance of bitcoin in Japan. Many companies seem eager to integrate the scarce digital asset into their business models.
Enish is putting its money where its mouth is when it comes to blockchain gaming. De:Lithe Last Memories already has blockchain elements where players can earn tokens and buy NFTs.
By investing in bitcoin directly, Enish hopes to improve its blockchain knowledge and find new ways to incorporate digital assets into future games.
Experts think Enish’s bitcoin investment will encourage more gaming companies to explore Bitcoin and blockchain.
At the time of Enish’s announcement, bitcoin had dipped to around $81,800. Enish probably saw this as an opportunity to buy in at a lower price before the next upswing.
The company is bullish on bitcoin’s long-term value, saying future price increases are a profit opportunity.
Enish’s move into Bitcoin means gaming companies will no longer view bitcoin as just a payment method but as part of their business strategy. The company’s decision to report quarterly bitcoin valuations and include them in its financial reports demonstrates a strong commitment to transparency.
