Capital B, Europe’s first bitcoin treasury company, is preparing to launch a new financial product for investors in Europe. The product will be backed by bitcoin and could become one of the first large bitcoin-based credit products available in the region.

The company, based in Paris, says the goal is to offer investors high returns while keeping price swings relatively low. Capital B hopes the product can deliver double-digit yearly returns with volatility that stays below double digits.

To support this plan, Capital B will use its own bitcoin reserves. The company currently holds 3,139 BTC, which will act as the foundation for the product. This positions Capital B as the company with the second-largest bitcoin reserve in Europe.

Capital B says the idea comes from similar products already introduced in the United States. These include Strategy’s STRC and Strive’s SATA. Those products are designed to turn bitcoin holdings into investments that generate income.

Alexandre Laizet, a board director responsible for Bitcoin strategy at Capital B, explained the company’s goal during an interview at BTC Prague.

He describes Capital B as a “group of Bitcoin maximalists and capital market experts”, saying that the company was formed after Strategy in the US and Metaplanet in Japan, effectively making them the third company of this kind in the world.

“Our role, our responsibility, is to provide for a solution in Europe,” Laizet said. According to Laizet, Europe still faces challenges when it comes to digital asset investing. He said investors often deal with high taxes, security concerns, and regulations that were created before modern digital finance developed.

Capital B believes the market is changing. In the past, many companies simply bought and held bitcoin. Now, some are trying to build financial products around those bitcoin holdings, including credit and yield products.

Laizet said bitcoin treasury companies may have an advantage because they already hold assets that have historically increased in value over time.

“In the traditional finance world, if you were to take an obligation to pay double digit performance, you would have to promise that you will generate 40 years, 50 years of cash flows,” he said. “A bitcoin treasury company already has 40–50 years of cash flows on their balance sheet today.”

His argument is that bitcoin’s past growth gives companies more flexibility to create products that pay returns. Laizet described the model in simple terms: “The yield is pre-financed by the balance sheet of the company.”

As an example, he pointed to recent activity by Strategy. According to Laizet, the company sold 32 BTC to meet payment obligations and later bought 1,587 BTC. He said this shows how bitcoin treasury companies can support financial products while continuing to grow their bitcoin holdings.

Capital B also says interest from investors is increasing quickly. According to Laizet, interest in digital credit products is now ten times higher than it was a year ago.

The company has continued adding to its bitcoin reserves. Earlier this year, it completed a €15.2 million private funding round supported by investors including Adam Back and asset manager TOBAM.

Capital B, previously known as The Blockchain Group, has set large long-term goals. It plans to hold 15,000 BTC by the end of 2027 and eventually accumulate 1% of bitcoin’s total supply by 2033.

At the same time, the company says investors should understand the risks. “There is risk of execution, there is a risk of custody,” Laizet said.