To bring bitcoin to the mainstream, Austrian startup 21bitcoin is aiming to disrupt traditional finance. Their app just launched in the stores last week and promises users to purchase bitcoin within just 4 taps.
The wait is finally over for the founders of 21bitcoin. Their new app has just launched for Android and iOS and users are invited to explore features.
Daniel Winklhammer, ceo and co-founder, shared his excitement with BitcoinNews:
“It’s a great relief and I’m very proud of our team! We tested the app in public beta for four weeks and user feedback was overwhelmingly positive. We’re super excited to go public now and make bitcoin easier than ever.”
Mr Winklhammer continues to share the vision and idea behind 21bitcoin:
“Bitcoin revolutionizes money – one of the most important technologies of mankind. We believe in harnessing the power of technology to solve some of the world’s biggest problems.”
Simplicity and speed is the most important, users want to save time
The founders want to make bitcoin so easy that it requires only 4 taps to purchase and own bitcoin.
“With 21bitcoin we make the best monetary asset, that has ever existed, easy, secure and accessible for everyone.” Winklhammer concludes.
An impressive demonstration can be found on their Instagram page. App users will have to register an account and make a payment. The entire process is intended to require less than 5 minutes including the verification process. Once users have created their account, a bitcoin purchase is as simple as online shopping.
The team at 21bitcoin has invested a lot of time into optimizing the user experience. Since buying bitcoin is still cumbersome, a simpler solution was needed.
It’s still hard to buy bitcoin for many users
Purchasing bitcoin is still a big pain point according to the founders of 21bitcoin. While institutional services like banks, brokers or exchanges require a rather effortful registration process, the new app is kept extremely simple in order to overcome hurdles and obstacles that could hold people back from buying bitcoin.
“The experience should be swift and beautiful and that’s what we’re looking to provide. We are all used to fast checkout options such as one click purchases provided by PayPal and co. and instead of going through multiple layers and questionnaires, we cut off all unnecessary steps for a faster and simpler purchase experience” Winklhammer explains.
The young company has also received its approval by the Austrian Financial Market Authority. Although the licensing process took many months, it was worth the wait. The company can now operate within a proper legal framework and develop its bitcoin services further.
“Fully regulated in the Austrian alps.” Winklhammer adds while laughing.
Could the Austrian alps become a hotspot for bitcoin innovation?
For the founders of 21bitcoin their homeland got what it takes to make the Austrian alps a place for financial innovation in Europe. As neighbor and financial hotbed Switzerland just appreciated a second canton to go full crypto, Austria is under pressure to adapt.